Fash Fitness: Stella McCartney for Adidas 'My 2012'

January 25
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Stella McCartney does no wrong in my eyes… Not only do I love her RTW, accessories and her Eco work – I love her sportswear line for Adidas, and as it is such an important year for the British (yes, the olympics!)… Stella has come out with a line called ‘My 2012’ which is a lot more accessible, compared to her mainline with Adidas. The collection is cutting edge and super cool (loving the fluos for s/s’12!) Check out my favorite pieces and pictures from the Stratford event above!

On another note, To launch the collection and campaign, which features 12 real women from different industries… Adidas had a weekend event and installation at Westfield Stratford this past weekend and will be having one at Westfield Shepherds Bush this coming one. So make sure to head there to style your outfit, dress up and get snapped! Check out my photobooth picture below with the lovely, Kate Williams of Catwalk Queen 🙂

The collection will be available in stores at the end of the week! I will definitely be wearing the collection…

Extra details… My 2012 by Adidas by Stella McCartney will be on at Westfield London this Friday 27th January until Sunday 29th January. The event will allow a lucky few people a day to have their very own photoshoot experience – having their hair and make-up done, styled in the collection and photographed – in the style of the campaign. Visitors can also style their own mood board on the tablet computers and share on Facebook. A photobooth will also allow all visitors to take home an ‘express’ photograph in the style of the campaign if they are not able to make an appointment for the shoot.