Beauty Spot: ghd Air Boutique
What are you up to during FNO this year? The beauty plans are always a lot more fun – get pampered, and experience a beauty experience : One of my favorite hairstyling brands, ghd are launching an air boutique on FNO, September 6th! The Air boutique is the world’s first socially powered beauty experience featuring hair makeovers with the ghd Style Team, model castings and a travelling airstream trailer. After FNO, the boutique will hit the road visiting locations around the UK as directed by the public. Everything will be completely powered by ghd fans via its social media – love the social media innovation!
Details on their Vogue’s fashions night out plan:
As part of the launch, ghd is working with Select Model Management on a unique search to find a new model that will be given an opportunity to sign with the agency and to model for ghd later this year. A casting will take place at the ghd air Boutique on the 6th, with a shortlist of five budding models pre-chosen by Select from images uploaded via Facebook. Fans will then be given the power to decide on the ultimate winner. Access to the boutique is not only for aspiring models – anyone who would like an ultimate blow dry by a member of the ghd Style Team can book an appointment via Twitter or Facebook.
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