This week, Myfashdiary speaks to Henry Holland whose aw12 collection is available for pre-order for one week only (pre-order HERE) I spoke to Henry about his collection, blogs, social media, and Dubai to name a few… Enjoy!

 

Hi Henry! loved your fall collection which is available for pre order! what inspired this collection?
I was inspired by 70s sportswear silhouettes with specific reference to the Tour de France.

Do you read fashion blogs?
Yes I am a huge fan of fashion blogs and love the freedom of opinion it gives to writers.

You are quite the ‘tweeter’. how important is social media to your brand?
Incredibly important however I am also a personal fan of Twitter. I don’t think using social media for commercial purposes only works in this customer-savvy day and age. Followers want to feel part of a brand’s community rather than merely potential spenders.

Coffee or tea?
White Americano please

You were in Dubai not long ago, any plans to visit again soon?
Yes indeed, I am hosting the Grazia Middle East Style Awards on the 4^th May so shall look following to returning to Dubai very soon.

What are you currently up to?
We have just finishing selling the AW12 collection to stores and I am already thinking about my Resort collection! Also I have a collaborative sneaker collection launching with Superga in May.

Favorite place to eat? J.Sheekey

Favorite place to pamper yourself? The Sanderson

Favorite place to shop? New York

Favorite place to party? Anywhere where my friends are