You might have seen tweets, instagram updates, facebook updates, look of the day on this but here’s a full feature on Jimmy Choo stylemakers! ‘Choo 24:7 Stylemakers’ is an interactive microsite at www.choo247.com.
“Mirroring the creative concept for the brand’s advertising campaign, the site celebrates street style photographic reportage with an image gallery showcasing fans wearing Jimmy Choo across time zones, day to evening, 24:7. The site invites fans and photographers to participate by submitting their own street style images illustrating their personal style. A selection of the best images are uploaded onto the site and shared with fans internationally, reflecting the global personality of Jimmy Choo. Photos tagged on Instagram with #choo247 will also feed to the site.”
To launch the program in the UK, Jimmy Choo teamed up with Eddie Newton and Caroline Issa for a streetstyle of 7 days in Jimmy Choo – Caroline looks super chic – you must check out the campaign!
I was asked by Jimmy Choo to submit some photos before the launch which are now up on the site, check out the screen shot above! I love the feed, super inspiring – do check out & tag your pictures wearing Jimmy Choo 🙂