COVERAGE: Henry Holland S/S'11 X Blackberry Torch
I was recently invited by Blackberry to attend the Henry Holland X Blackberry Torch event for the launch of House of Holland’s first Blackberry Torch case called ‘Ear me Now’ and to watch HOH’s S/S’11 collection two hours after the show with the man himself! We got an exclusive commentary of the collection and what inspired the designs for this season… & also got to tell us about his new cover for the Torch (on my wishlist!)
Henry Holland says, “I am always looking for innovative new ways to connect with my audience, and the Blackberry Torch smartphone offers the perfect way to do that. I’ve had my Torch for a couple of weeks now, and it’s been with me for every step of my Fashion Week Preparation – from taking shots of the new collection being fitted to emailing ticket confirmations.”
Henry Holland mentioned he designs for his friends (explains the fun and quirky past collections) but now that his friends are growing older and most sophisticated. He did give his s/s’11 collection a sophisticated edge for the first time. Below are pictures of Henry’s friends with his Blackberry Torch cover designs – For more, check out his blog. Below is a video from the event (to give you a feel of how intimate it was) and a picture from when I met Henry last year!