About is a style* diary that is edited by Tala Samman.

Who is Tala Samman?
Born in Chicago, originally Syrian, and grew up in Dubai, The London College of Fashion graduate edits the first blog to come out of the UAE in 2009. Her style blog, has been nominated in Ahlan! Magazine’s Best at the Dubai awards, as well as at the Marie Claire, UK Blog, and Twitter awards. Tala was also named one of Dubai’s Hot 100 in 2011. She has collaborated with Net-A-Porter, ASOS, Tom Ford, and Halston. Tala has also hosted and styled for numerous events between Dubai, London, and Doha, and has been featured in publications such as The Guardian, Grazia UK, Grazia Middle East, Harper’s Bazaar Arabia, and Marie Claire Middle East. Tala is also a Huffington Post contributor and has interviewed the likes of Michael Kors, Carolina Herrera, and Nicole Richie. A graduate from the London College of Fashion in Fashion Media and Communication. A contributing editor, stylist, and consultant. A former Fashion Editor at a Middle Eastern Condé Nast’s title. is a celebration of what I love in Fashion, Beauty, Travel & Food. You won’t be seeing anything negative because I don’t blog about something I don’t genuinely love.

To pitch a brand/product, please drop me an email at
no promises of features can be made.

*Fashion is what others declare is in. Style is what you declare is in.