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Coverage

COVERAGE: Burberry SS11 in DUBAI

September 25
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Following on from my Burberry London coverage… Burberry broadcasted their show live online and in 25 cities around the world. Above are some of the highlights from Dubai’s event.

The show was broadcast live from London directly into custom-designed, digitally charged Retail Theatres in 25 flagship Burberry stores worldwide, creating the first live global simultaneous instant purchase customer events.

Guests at those events were immediately able to purchase the runway pieces and Pre order pieces will be available to everyone at Burberry.com until Tuesday 28 September for delivery in just 7 weeks – revolutionising standard luxury industry delivery times.
  • Shebelle

    This is a revolutionary and Burberry knows exactly how technology has been playing lifestyle of their buyers. I hope other brands do catch up with the tactics. Anna Wintour is a forerunner I think, she's a business woman who knows the value of 'fast'.

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